Fly The Coop

Rare Bird takes its name from Noelle's own spirit animal — the blue heron that appears throughout the hotel. Up on the roof, that rare bird has room to breathe: seasonal cocktails, small plates, and a view across downtown Nashville to the river.

The bar is the playful top of the Noelle story. Where the hotel below is warm and elegant, Rare Bird is lighter, brighter, and a little mischievous — the place you end up when the night is going well and nobody wants it to end.

Scope: Brand Identity, Naming, Type Design, Stationery and Collateral Design, Environmental Signage, Copywriting