The Spice House

The spice trade has inspired exploration and blended cultures for thousands of years. For the last sixty, The Spice House has carried on this tradition, introducing people to new traditions and ancient places. Like a treasured family recipe, great brands take time to develop, and a pinch of salt to bring out their flavor.

Brand Strategy, Brand Identity Design, Packaging Design, Type Design, Art Direction, Illustration, Stationery and Collateral Design, Environmental Signage Design, Copywriting

Photography by Brett Warren and Emily Dorio

Etched in History

Nine custom etchings create an organizational system, designating distinct families of spices from everyday essentials to baking necessities. Each illustration nods to the history of trade and when paired with their unique color, completes a clear, visual taxonomy, helping customers navigate the exploration of uncharted flavors. Foil details and guilloche patterning utilize inspiration from foreign currency, while elevating the packaging on the shelf.

Taking Out the Slack

The Spice House created a custom, paper mailer that holds slim flat-pack bags. The system maintains an elevated packaging experience while allowing refills to be shipped more efficiently. The cayenne-red envelopes stand out in the mail much like the delightful surprise within.

The Spice House started at the western terminus of the Erie Canal in 1957, committed to their mission of finding the best spice growers from around the world. Today, just as when they opened their doors, The Spice House provides only the highest quality spices and herbs at their peak freshness. These strict standards have solidified The Spice House as a trusted resource, allowing them to share culinary traditions from around the world for over six decades.

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