Life of the Party, Not the Landfill
Repurpose's mission that saving the Earth should be fun and easy, is communicated through bright colors and a personality that's always uplifting—never condemning.
Plants Over Plastic
Friendly tone is brought through on the packaging in a very prominent way. By using expressive typography that literally smiles, positive messaging is reinforced with visual language.
Keep it Light
The low impact of the products on the planet is shown through a color system that is equally as light, while the mint green brand block communicates an eco-forward message on the shelf.