Repurpose

Every sea turtle knows that plastic lasts on Earth forever. Enter Repurpose—a compostables company with a brand as fun as the parties you'll use them at. *No fish were harmed in the making of this case study.

Branding & Logo Design, Packaging, Illustration, Collateral Design

Photography by Brett Warren and Timothy Hennessy

Life of the Party, Not the Landfill

Repurpose's mission that saving the Earth should be fun and easy, is communicated through bright colors and a personality that's always uplifting—never condemning.
Life of the Party, Not the Landfill

Plants Over Plastic

Friendly tone is brought through on the packaging in a very prominent way. By using expressive typography that literally smiles, positive messaging is reinforced with visual language.
Plants Over Plastic
 
 

Keep it Light

The low impact of the products on the planet is shown through a color system that is equally as light, while the mint green brand block communicates an eco-forward message on the shelf.
Keep it Light

 

 

 

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