
Noelle
There's far more to Nashville these days than neon and rhinestones. Noelle links the past to present by honoring the colorful characters and eccentricities that make this place so unique. Much like the city surrounding it, this brand is full of spirit and mischief, never content to live in a cage.
Branding and Logo Design, Custom Type Design, Pattern Design, Signage, Wayfinding, Art Direction, Website Design, and Social Media Content
Photography by Brett Warren, Caroline Allison, and Emily Dorio


A Second Chance
Now in its second act, this famed hotel has risen once again to take on its role in Nashville’s rich narrative. Today, Noelle serves as a gathering place for some of the city’s most interesting voices and makers as it continues to contribute to the spirit that makes this place so unique.



Noelle is a carefully considered experience that immerses guests in local culture, and brings them face-to-face with the warmth, creativity, and delightful unpredictability that make Nashville, Nashville.
Throughout the wayfinding, interiors, and collateral, guests experience a brass line or ribbon, leading them from one place to the next, wrapping a corner, or bleeding off a page. This line serves as a vehicle to tell the larger narrative of change that occurs in a city like Nashville, and how a building can be used to connect past-to-present and present-to-future.





Birds of a Feather
A siege of herons inhabits the hotel, each with its own personality and pose. These birds embody life, authenticity, and a little raw emotion. Moreover, they represent that basic human desire to live life outside the cage of a stereotype.




Leveraging the staff’s warmth and personality while contrasting the elegance of an era, the tone of voice found throughout the collateral, plays a significant role in sharing Noelle’s subtle air of mischief, appearing in unexpected places and bringing life to objects and expressions that might normally go unnoticed in a place this beautiful.



Number Crunch





Trust in Trade




