A Second Chance
Now in its second act, this famed hotel has risen once again to take on its role in Nashville’s rich narrative. Today, Noelle serves as a gathering place for some of the city’s most interesting voices and makers as it continues to contribute to the spirit that makes this place so unique.
Noelle is a carefully considered experience that immerses guests in local culture, and brings them face-to-face with the warmth, creativity, and delightful unpredictability that make Nashville, Nashville.
Throughout the wayfinding, interiors, and collateral, guests experience a brass line or ribbon, leading them from one place to the next, wrapping a corner, or bleeding off a page. This line serves as a vehicle to tell the larger narrative of change that occurs in a city like Nashville, and how a building can be used to connect past-to-present and present-to-future.
Birds of a Feather
A siege of herons inhabits the hotel, each with its own personality and pose. These birds embody life, authenticity, and a little raw emotion. Moreover, they represent that basic human desire to live life outside the cage of a stereotype.
Leveraging the staff’s warmth and personality while contrasting the elegance of an era, the tone of voice found throughout the collateral, plays a significant role in sharing Noelle’s subtle air of mischief, appearing in unexpected places and bringing life to objects and expressions that might normally go unnoticed in a place this beautiful.