Halo Top Branding & Art Direction

An indulgence that doesn't weigh you down deserves a brand that's equally as heavenly.

Branding & Logo Design, Packaging, Illustration

Photography by Brett Warren, Animation Assistance by Tyler Culligan

Halo Top is a low-calorie ice cream brand that set out to change the meaning of the guilty pleasure, and quickly became the most popular pint in America.

Art Direction

Bringing Halo Top's personality to life by personifying the product, celebrating ingredients, and adding a scoop of magic.
Art Direction